B2B SAAS POSITIONING & MESSAGING STRATEGY
Make your product the obvious choice
Get messaging that makes it easy for buyers to choose you.
✨ Get clear on how to articulate your product's unique value
✨ Own the unique positioning that makes “why you” obvious
✨ Dial in your product-market-message fit (yes, it’s a thing!)
✨ Say it with a brand voice that’s all your own
Let me guess:
You have a solid product, but…
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> Your website doesn’t reflect how great it is
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> Your unique value isn’t clear: You can’t explain why buyers should choose you over your competitors.
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> Buyers don’t “get” it: You’re repeatedly explaining what it does and why it matters.
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> You’re blending in: In a sea of B2B solutions, you're just another wave with messaging that sounds like everyone else.
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> Your own team lacks alignment: There's a lack of consistency re: what your product is and does.
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> You’re stuck in the weeds: Forest, trees — you can’t distinguish either because you’re too focused on features.
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> Messaging falls flat with certain personas: You struggle to hit the right note when selling to different buyer types.
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> Your marketing just ain't cuttin' it
Nodding so hard your neck hurts?
You just may be a Messaging Misfit.
Your confusing messaging & positioning are costing you
Even with product-market fit, you can still lack product-market-message fit. This happens when one or more pieces of your product marketing puzzle doesn’t quite align.
It’s like wearing wrong-size clothes that don’t meet the dress code, only it’s the story you tell about your product, the way you tell it, and your target buyer. Something just doesn’t click.
When that happens, you become what I call a “Messaging Misfit.”
And being one costs you — in conversions, in confidence, and in growth.
The signs and costs of being a Messaging Misfit
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Blowing budget on marketing that doesn’t convert
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Attracting trialers who won’t stick around
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Losing sales to competitors who tell a better story
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Soaring customer acquisition costs
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Low win rates + inconsistent sales
How to tell if you’re a Messaging Misfit
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Blowing budget on marketing that doesn’t convert
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Attracting trialers who won’t stick around
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Losing sales to competitors who tell a better story
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Soaring customer acquisition costs
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Low win rates + inconsistent sales
↪️ Thing is: When your messaging improves, so does your marketing.
👇🏻👇🏻 That’s where I come in. 👇🏻👇🏻
Get messaging strategy to hit your growth goals
As The Brand Therapist, I help you get clear on how to articulate your product's unique value and then turn it into messaging that drives differentiation, clicks with buyers, aligns your team, and propels growth.
Your map to success doesn’t look like a map at all
It’s a strategic messaging guide, a document filled with copy-pasteable product messaging that makes it easy to…
✨ Show up with consistency and clarity
✨ Get marketing + sales telling the same clear story
✨ Attract the right buyers from the start
✨ Easily answer “why you?” every time
✨ Lower customer acquisition costs
And the results?
✨ Higher conversion rates (same ol’ budget)
“We saw an 87% increase in site conversion rate after implementing the new positioning and messaging.”
✨ Easily stand out from competitors
✨ Working with freelancers is SO much easier
“Our emails’ CTR increased by a whopping 216% after using our new Message Map to rewrite them. 216%!”
Before the Brand Therapist
❌ Messaging Misfits
Your unique value isn’t clear to anyone
(maybe not even you)
Prospects don’t quite “get” it or why they should pick you
Your marketing materials don’t “sound like you”
Blowing $$ on marketing that doesn’t convert
Messaging is inconsistent and varies
Losing sales to competitors who tell a better story
You’ve got traffic, but it doesn’t convert or stick around
After the Brand Therapist
✅ Product-market-message fit
You’re crystal-clear on how to articulate your
product's unique value
Own the unique positioning that makes “why you” obvious
A unique brand voice that hits all the right notes
Lower customer acquisition costs
Marketing and sales tell the same clear story
Easily stand out from & win against competitors
More trials and better conversions without raising budgets
Make the most of every marketing dollar
Get a research-backed messaging guide that makes it easy to speak your ICP’s language.