A PRODUCT MARKETING CONSULTANCY
Positioning, messaging, & brand voice strategy
We turn tech products into stories that sell and messaging that [clicks] with buyers, drives differentiation, aligns teams, and propels growth.
B2B SaaS orgs with messaging challenges and limited product marketing resources
Tech brands with products to launch but no product marketing foundation
(Think: positioning decks and messaging guides)
Product marketing consulting for:
✨ Get clear on how to articulate your product's unique value
✨ Own the unique positioning that makes “why you” obvious
✨ Dial in your product-market-message fit (yes, it’s a thing!)
✨ Say it with a brand voice that’s all your own
If your team can’t explain it, your target buyer won’t buy it.
Here’s the thing:
And if their sales script changes or doesn’t match what’s on the website? Goodbye, trust and credibility.
↪️ Messaging is about so much more than words on the page.
It’s your first and next impression.
It’s your competitive differentiation — why you and not them.
It’s the value you bring to buyers’ lives. Your foundation for right now and for future growth.
And when you have a strategic messaging guide, it’s what sets copywriters, content writers, and product marketers up for success.
Because copywriters can’t read minds.
And they can’t be expected to convey your brand message or voice when it hasn’t been documented somewhere.
Get the messaging strategy to hit your growth goals
I help tech teams like yours align on the positioning and messaging that will resonate with your best-fit audiences and hit your growth goals.
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B2B SaaS
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Positioning
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Messaging Strategy
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Brand Voice
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Brand Therapy
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B2B SaaS • Positioning • Messaging Strategy • Brand Voice • Brand Therapy •
Meet your Brand Therapist
Hats I wear (besides that one ☝️):
✔️ Brand voice expert
✔️ Copywriter
✔️ Messaging strategist
✔️ Product marketing consultant
I’m Alyssa, a multi-hyphenate messaging strategist and writer who leverages empathy, storytelling, and the voice of your own customers to transform products into powerful stories and magnetic messaging.
My expertise lies in helping brands nail product-market-message fit so their products become the obvious choice for best-fit customers.
“Alyssa is not just a great storyteller;
she’s a story ‘builder.’”
- Marion Thomas
Head of Brand & Product Marketing, Zenfolio Inc.
Kind of like how therapy gives you clarity and language for what’s really going on, I help you get into your customers’ heads and to the heart of your value story, then give your brand the voice, words, and strategic frameworks to communicate your value clearly, consistently, and in a way that’s irresistible to your target buyers.
What does a Brand Therapist do?
Define your brand’s voice and tone so every touchpoint — emails, ads, sales decks, and even support scripts — resonates with the right audience and sounds like you.
👉 Learn more >
BRAND VOICE STRATEGY
I’ll help you get clear on your product's unique value and how to articulate it, and then I’ll build a messaging guide you can use to stay on-message every time.
MESSAGE MAPPING
Get a rock-steady strategic product marketing foundation to build upon. Includes positioning, messaging, branding, and ICPs pitch-perfect for your target buyer.
👉 Learn more >
BRAND THERAPY
Who do you help?
I support founders, startups, and the teams behind established tech products facing:
Messaging challenges and limited product marketing resources
Crowded categories where they need to stand out
A new product launch without a clear GTM plan and messaging strategy
Questions they don’t know how to answer, like “why you?”
Ensure the right customers always get the message
Stop winging it and wishing for the best. Show prospects you get them with messaging that speaks their language.
Finally say what you really mean
There’s a gap between what you think you’re saying and what your audience actually hears. I’ll help you close it.
I help you finally find words for that “thing” you’ve been trying to say, then I turn it into messaging that clicks with buyers and drives them to action.
Your results
✨ Easily stand out from competitors
✨ Attract the right buyers from the start
✨ Lower customer acquisition costs
✨ Improve conversion and win rates
Start messaging like no one else can
Let’s figure out what makes your product special and say it in a
FAQ
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While I offer brand voice-specific, homepage-specific, and messaging guide-specific services, Brand Therapy is the whole enchilada.
It’s a full-spectrum offering where I build your strategic foundation from the ground up, refining and repositioning your product so it’s irresistible to your target market.
After a collaborative positioning workshop and key branding exercises, I’ll deliver the artifacts that are essential to having a strong, strategic product marketing foundation, including your:
Competitor analysis
ICPs and customer segments
Positioning deck
Messaging guide
Brand personality, voice, and tone
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The name was actually inspired by a previous client’s feedback (Hi, Travis!):
“Before you came along, each team had drastically different ideas about who our brand was, who our best customers were, the way we should talk about the product, and the ‘so what?’ or story around it.
Your workshops were the therapy we needed to get to know ourselves and our customers on a deeper level and FINALLY get aligned.”
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No, I’m not a real therapist. However, I do combine my 13+ years of copywriting, brand strategy, and product marketing experience to help teams like yours:
Understand your customers on a deeper level
Figure out your unique value and how you fit into their world
Tell a better story
Resolve differing opinions
Finally get on the same page
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While I don’t use Chat GPT, Gemini, or other AI tools to actually write your website copy, I do use them to more quickly and efficiently research your market, competitors, and target audiences during my discovery phase.
Sure, I can get to know your competitors intimately the old-fashioned way. But that involves many hours of meticulous research.
Leveraging AI tools lets me streamline the process so I can continue to price my services affordably.
But the creativity, the strategy, the analysis? That’s all me.